Bill Crim
President & CEO
United Way of Salt Lake
Bill Crim serves as President and CEO of United Way of Salt Lake and Utah's Promise, where he leads efforts to strengthen communities, build civic infrastructure, and expand opportunity across Utah. He is a recognized champion of collective impact, outcomes-based financing, and data-driven, shared accountability as tools for measurable community change.
Bill began his career in Washington, D.C., as a research fellow with the Coalition on Human Needs, later working as a researcher, policy analyst, community organizer, lobbyist, and executive director. He joined United Way of Salt Lake in 2004 and became President and CEO in 2015. Over the past two decades, he has helped shape the organization into a national model for collective impact and results-driven social change.
Bill has played a pivotal role in advancing United Way of Salt Lake's public policy influence. In 2013, he helped facilitate the nation's first “pay for success” transaction in early childhood education, expanding access to high-quality preschool for thousands of low-income children in Utah. That same year, he spearheaded the creation of Promise Partnership Utah, a nationally recognized collaboration uniting government, nonprofits, businesses, and schools to improve cradle-to-career outcomes.
Bill's honors include StriveTogether's Cradle to Career Champion Award, the University of Utah Distinguished Alumni Award, and the Pioneers of Progress Education Award. A lifelong Utah resident, he holds a Bachelor of Arts in Political Science from the University of Utah. He enjoys spending time with his family and cheering for the Chicago Cubs.
Bill began his career in Washington, D.C., as a research fellow with the Coalition on Human Needs, later working as a researcher, policy analyst, community organizer, lobbyist, and executive director. He joined United Way of Salt Lake in 2004 and became President and CEO in 2015. Over the past two decades, he has helped shape the organization into a national model for collective impact and results-driven social change.
Bill has played a pivotal role in advancing United Way of Salt Lake's public policy influence. In 2013, he helped facilitate the nation's first “pay for success” transaction in early childhood education, expanding access to high-quality preschool for thousands of low-income children in Utah. That same year, he spearheaded the creation of Promise Partnership Utah, a nationally recognized collaboration uniting government, nonprofits, businesses, and schools to improve cradle-to-career outcomes.
Bill's honors include StriveTogether's Cradle to Career Champion Award, the University of Utah Distinguished Alumni Award, and the Pioneers of Progress Education Award. A lifelong Utah resident, he holds a Bachelor of Arts in Political Science from the University of Utah. He enjoys spending time with his family and cheering for the Chicago Cubs.
